• SocialBull
• 2022-11-19 00:00:00

What are Hashtags?

Hashtags are used before a word or a phrase to group that tweet or post with similar or related posts. It has major use in microblogging and photo-sharing services

Origin of Hashtag

The Hashtag has Latin roots as the Pound Sign of weight was called Libra Pondo (lb) and later hashtag is used as a number sign on telephones.
But its current form can be seen from the date 23rd August 2007 when San Francisco-based Techie Chris Messina tweeted on Twitter

 

"how do you feel about using # (pound) for groups? As in #barcamp [msg]?"
-Chris Messina

 

Importance of Hashtag in Digital Marketing.

Hashtags increase your social media presence as they make your content viewable by anyone who has an interest in your hashtag beyond your followers list. And can help you build a brand for your business by engaging with customers, it serves as a label to find social media updates from your business.

You are more likely to gain great visibility for your business. The more visibility you get, the more likely you can create a larger audience thus hashtagging leads to the growth of your business and you will get to learn more about what your target customers need just by simply searching for a specific hashtag. With all of the benefits that hashtag offers and considering that many active users rely on them. 

Users can understand your post at a glimpse through the Hashtag.

Social media networks are busy places reading your posts in detail isn't easy. Using the right hashtags can help users quickly understand what your post is about.

Hashtags can help you reach your audience.

Need to get more of your target audience and do you have something for the promotion that you want to share with the right people across social media networks? Then hashtags can help and that's why hashtag in Digital Marketing is so important.

Some people find Hashtags so useful that they follow them.

Did you know that there are also social media users who follow specific hashtags? You can follow hashtags on social media networks like LinkedIn and Instagram. People do take hashtags seriously and as a social media marketer or a business owner, you need to take them seriously.

Hashtags can help you learn more about your audience

Hashtag research is great. It shows you more about the type of content that people are sharing and allows you to easily get to know your target audience. You can start to understand more about how they behave, what are their choices, and what kind of content they consume.

TIPS

USING THE RIGHT HASHTAGS

Not all hashtags will have the same impact on your social media marketing efforts. No matter which social media network you're using, devote time to hashtag research and then post. Hashtags are important and they can help you achieve so much without any additional cost, you just need to use them properly.

DON’T OVERUSE HASHTAGS

Since using a hashtag in your social media posts can boost brand awareness, some businesses tend to overuse them and put a lot of hashtags in just one post. But when you include too many hashtags in a post, it will result in less audience engagement. So try to limit the number of hashtags.

Twitter –  Putting 2 hashtags is already enough. Even with just 2 hashtags, your post can already lead to engagements.

Instagram – They allow adding up to 30 hashtags in one post. However, it is still advisable not to maximize and limit them to 11 at most to avoid being spammy.

Facebook – Including 2 hashtags in your Facebook post (1 trending hashtag and 1 specific brand hashtag) can also lead to engagements and boost the brand.

Tiktok – You can use at least 4-5 hashtags in one post to get better reach and engagement.

Pinterest – Like Twitter, 2 hashtags are enough.

KEEP YOUR HASHTAGS SIMPLE

Keeping them short and simple will help your audience remember your brand easily. The shorter or more catchy the hashtags are, the better the engagement and audience reach.

MAKE USE OF TRENDING HASHTAGS

People are mostly interested in what’s currently popular or trending. So to widen your audience reach and boost brand awareness, include such hashtags. 

CREATE YOUR HASHTAGS UNIQUE

There are several businesses on social media platforms, so you need to make your business-related hashtags different. A unique hashtag is easy to remember for your customers.