• SocialBull
• 2022-11-28 00:00:00

Introduction:

Instagram is an American free photo and video-sharing social networking service on iPhone and android founded in 2010 by Kevin Systrom, and Mike Krieger and later acquired by American company Facebook now known as Meta Platforms. Over two billion people use Instagram once a month, making it one of the most popular social media app worldwide. 70% of Instagram users are under 35 years old. Instagram’s revenue has increased rapidly in the past two years, as the pandemic drew more users and brands onto the platform. It made an estimated $47.6 billion revenue in 2021.

Why Instagram for Marketing? / Why Marketing on Instagram?
 

Instagram marketing is the practice of using Instagram to grow your Brand awareness, audience, leads, and sales. Instagram has a huge audience base and it is the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for Brands, Entrepreneurs, and Creators. Instagram's primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content. You can track your performance in real-time, learn more about your followers' behavior, add information about your company, and more. 
Brands can achieve up to 300% more sales with a combination of Shopping tools and ads. 44% of Instagrammers shop weekly on Instagram. With basic shopping tools like scheduling, planning, analytics, and linking to products from Stories, Instagram is now a complete social commerce solution.

Here are some Tips for Instagram Marketing Strategy.

1. Optimize your profile:
 

Here are a few ways to make sure your page is running at top speed through optimization.
•    Write an attractive and catchy Bio that sums up your Brand.
•    A high-quality profile photo, you can also use a logo.
•    Stories highlights and well-designed covers.
•    A call to action to click your bio link.
•    Post at the right times.
•    Include relevant hashtags.
•    Always add a location tag.

2. Improve your Graphical content:
 

Instagram is a visual platform. While no one’s expecting a small business to have the same resources as a megacorp, you still need to create eye-catching posts that attract your audience.

3. Focus on User-generated content:
 

The best way to boost your Instagram for free is User-generated content. Encourage your followers to share photos or videos of your products. Instagram makes this easy with the Tagged tab, which shows all the posts other users tag you in.

4. Develop a Theme according to your Brand:
 

Make an effort to create a profile with which people can attach. Why? Because people will see one of your posts in their Instagram feed and instantly know it’s from you before even seeing the account name. They’ll recognize your style. That’s branding at work.

5. Use Reels for more engagement:
 

It seems like all you see when you open Instagram now are Reels, and there’s a reason for it: They get engagement. Anyone can be successful with Reels, it just takes practice.

6. Use Stories tools:
 

Instagram makes it easy to link to your products or services and engage with your audience. Access the expanding Stories tools by tapping the stickers and tabs like- Product tags, Links, Questions, Gift cards, and more.

7. Keep updating yourself on hashtags:
 

Hashtags have tremendous potential and can do miracles for your Business by increasing your reach, and by influencing your Target audience. You can add up to 30 hashtags per Instagram post. But Last year, Instagram’s official @creators account recommended no more than 3-5 per post.

8. Reply to comments and DMs:
 

Engage with your audience, Reply to their comments, messages etc. Because a higher engagement rate looks good on your analytics reports. Reply to your followers because it’s the right thing to do.

9. Try Instagram Live video:
 

Live video doesn’t need to be scary. It’s a powerful tool for Instagram growth and deepens your relationship with your audience.

Try-
Hosting a workshop or class.
Q&A session. 

10. Partner with influencers:
 

Influencer marketing is still going strong in 2022 and is projected to grow more every year. Increase brand awareness and reach.
•    Build credibility and trust.
•    Enrich your content strategy.
•    Win-win long-term partnerships.
•    Boost SEO, ROI, and bottom line.
•    Drive purchase decisions.
•    Increase sales.
•    Cost-effective & Saves Time.

11. Measuring your Return On Investment.
 

It is the only way to know if your marketing strategy is working or not, or what approach you have to follow further.

12. Use the Paid Partnership Feature:
 

In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts through out the plat form. The paid partnership function provides direct access to insights on the influencer and the engagement they are bringing to the Brand. This function helps brands to gather information and statistics on how the sponsored content campaigns are performing on Instagram.

13. Branded Content Ads:
 

Branded content on Instagram refers to any content that’s been paid for by a brand. This means that the creator is receiving something in exchange for publishing the content. Branded Content Ads Expand your
reach, amplify content from a creator's handle and provide access to millions of consumers.

14. Saved Quick Replies:
 

Instagram is making it more efficient and reliable for Businesses to communicate with their audiences. The Quick Reply feature is one more option to keep you connected to your customers and help you build
your relationships with them. This tool has limited the feature to business profiles. Businesses and marketers will find it extremely helpful and efficient.

15. Promote your Post:
 

The easiest way to start advertising on Instagram is to promote one of your existing Instagram posts. This is similar to Facebook’s Boost Post option. If you have a post that’s performing well in terms of
engagement, promoting it within the app is a quick and easy method to scale up the post’s success—and show it to new people who aren’t following you yet.

16. Shops on Instagram:

People can visit a shop created on Instagram from their Instagram profile through feed and Stories. Once they're at the shop, people can browse products, explore collections and purchase products seamlessly
through Instagram App or in Browser. Collections in shops let businesses customise the shopping experience and curate products into themes that tell their brand story.

17. Whatsapp Business Button on Instagram:
 

Businesses can now directly connect their WhatsApp Business account to Instagram by simply adding a WhatsApp Business number to their contact information Or you can link both from within the WhatsApp
Business app. With a connected WhatsApp account, Businesses unlock the ability to boost posts that drive customers to message them directly on WhatsApp. Boosting a post that drives to WhatsApp allows
businesses to reach more people and excite them to be their next customer.
 

Conclusion: