• SocialBull
• 2022-12-20 00:00:00

Elon Musk has officially taken over Twitter, which has elicited a wide range of emotions from individuals all across the world. On April 4, Elon Musk was trending all over Twitter, not just because he is the world's richest and most powerful billionaire but also because he revealed his significant ownership in Twitter Inc.

Twitter is one of the world's largest social media platforms, and users on and off the network have expressed worry about the direction Twitter is taking under its new billionaire CEO. Before the new takeover, let's look back at Twitter's history.

We are all aware that when social media platforms were initially launched, they were intended with something other than branding and business in mind. Nonetheless, they quickly climbed to popularity as the apex of digital marketing and an essential component of most organisations' online operations.

Twitter is not only the most popular social media site, and it is usually eclipsed by other platforms such as Facebook, Instagram, Pinterest, and even TikTok. However, it has one of the most educated and affluent audiences of any network and the fastest-increasing interaction rate. People are more inclined to buy what they see, follow businesses for news, and discover new activities there.

In reality, Twitter has over 326 million active users each month worldwide. Furthermore, around 500 million Tweets are published each day. That's quite a few words.

Twitter is already a formidable brand marketing tool, but what does the future hold for these most bite-sized social media platforms in an ever-changing digital world? Is it worth your time and money as a marketer?

Here, we examine the platform's history, evaluating Twitter's inherent social capabilities to see what the platform's future may hold.

Anticipating the future

Today's social media sites are more intuitive than ever before, thanks to the influence of clever autonomous technologies such as artificial intelligence (AI) algorithms and machine learning (ML). Twitter is no different.

Twitter, a social network that has grown alongside the landscape, recently updated its hashtag feature, which means that Twitter trending topics are better at forecasting future breakout trends.

Furthermore, Twitter's new analytics dashboard (released in March 2019) for publishers looking to increase the performance of their videos now includes built-in tools for studying important interaction data that aid in determining the best times or days of the week to upload content.

This user-friendly visual dashboard will assist companies and organisations across industries refine their Twitter content strategy while increasing their platform-based advertising ROI - a significant advancement for the platform in promotional value.

While it is nearly impossible to decipher Twitter's exact technical changes or initiatives or to know whether this close relationship between Google search and Twitter search was entirely intentional, the point here is that Twitter has expanded its version of brand tools, empowering particulars to craft increasingly different campaigns that are likely to trend shortly, authority, accelerating awareness and engagement even more as a direct result.

Elon Musk takes over Twitter in 2022

Elon Musk, a business magnate, initially discussed purchasing Twitter, Inc. in early 2022 after questioning its dedication to free speech and whether its moderation procedures were harming democracy. Musk reportedly had enormous ambitions for Twitter's spambot policy, a gentler approach to content screening, revamping its services, and cost reductions. Musk indicated that his long-term goal was to turn Twitter into an "everything app" comparable to WeChat.

Musk sought to join the Board of Directors of Twitter, Inc. by purchasing company stock, but the Board designed a "poison pill" to prevent Musk from collecting a sufficient number of shares.

The Blue Tick Verification generated quite chaos:
Elon Musk soon converted his $44 billion toy into a weapon. So far, the most contentious Twitter improvement has been what he did with verification, though he has promised many more changes. These genuinely astounded companies and professionals who had been utilising Twitter for a long time.

Musk has made Twitter Blue memberships accessible to anybody who wishes to pay for them and intends to withdraw them from those who do not participate, turning them into a significant source of revenue for the company.

On the other hand, Musk took action against fraudulent accounts and terminated them after a period. Twitter temporarily restricted blue tick subscriptions for accounts created before November 9th to avoid this nuisance. However, this had little effect because the accounts in question were already blocked. Established accounts may now be acquired for pennies on the dollar.

New functionality and features 
In addition to its increased predictive abilities, Twitter updated its features, functionality, and overall appearance and feel in 2018.

1. A more 'friendly' Twitter
The new measures are primarily aimed at making the platform a more congenial environment that encourages 'healthy dialogue.'

These advancements, at their heart, include:

1.    Keyboard shortcuts for the savvy
2.    New animated emoji choices
3.    Bookmarks, better search options, and enhanced trend data
4.    Twitter's Night Mode functionality has been extended to the desktop.

In addition to making the network more friendly and straightforward, the new design is intended to make Twitter an even more accurate and ethical reflection of 'what's occurring today,' according to Keith Coleman, Twitter's Head of Consumer Product:

New camera features and mobile app

Another noteworthy development is Twitter's planned new mobile application and camera-based functionality.

This Spring, the platform revealed several changes to increase usability and encourage positive engagement via its new, upgraded mobile app - and its in-app camera capabilities are one of its most stunning yet.

Twitter's new in-app camera feature, inspired by direct, fast-moving competitors such as Snapchat and Instagram (which has gone so far as to call itself a camera company), demonstrates a shift towards a more visual platform, allowing users to take and share a record a video or snap with a single click.

Given that we are now such visual animals, this transition was unavoidable - but, in any case, Twitter is keeping up with the fast speed of the digital world and has a lot to offer consumers and advertisers alike.

Potential status update and messaging features

In addition to implementing 'Twitter Timeline,' a functionality that allows users to take more control over personal feeds, Twitter has toyed with the potential addition of particular messaging qualities, as well as implementing 'Twitter Timeline,' functionality that allows users to take more control over personal feeds. As a result, marketers will have a higher supply of quality, tailored content to reach the correct audience rather than getting lost in a slew of useless articles.

These modifications are part of an effort to increase the platform's capabilities and position Twitter as a more image-centric real-time messaging service - a daring move for a place rooted in bite-sized, primarily textual exchanges.

At this point, it's difficult to predict whether Twitter's new features and functionality will be well received by users or help push the platform to new heights. Still, there's no denying that such changes provide new opportunities for brands and marketers looking to connect with a larger audience.

Twitter is undoubtedly committed to being relevant in the future and has the resources to do so, but will its modifications be so significant that it loses its initial appeal or devotion to quick-fire brevity? It's unlikely, but only time will tell. One thing is sure: taking advantage of this new-look Twitter and closely studying what the site offers will undoubtedly be worth your time and money.

So, what are Musk's current plans?

According to the New York Times, Musk intends to double Twitter's revenue to $26.4 billion by 2028, up from $5 billion this year, according to a pitch presentation handed to investors. He also predicts a rise in users from 217 million to 931 million.

To do this, he plans to expand the company's current tipping business, which now makes little money, to $15 million in income by 2023 and $1.3 billion by 2028. The deck also includes objectives such as further developing a subscription product, planning for a variable workforce, and reducing the company's dependency on advertising to less than 50% of revenue.

A lot is going on right now, and the threads will be updated with information on what will happen due to the recent takeover. So it's time to see what the latest developments will be as Elon Musk continues on this journey.