• Social Bull
• 2025-05-03 16:25:36

One of the most successful methods to attract new clients and expand your business is to advertise online using Google Ads. However, before you can get started, you'll need to understand how to utilise Google Ads properly in order to optimise your return on investment and minimise blunders. If you create it, people will come, right? If you create an excellent Google Ads campaign, they will.

Digital advertising was once considered a luxury, but it is now a necessity, especially for new businesses looking to get into the market. But which types of Google advertisements should you use? What should your aims be, other than "selling more stuff"?

How can you know whether your campaign is working, and how much will Google Ads cost? Here’s a guide that will help you understand all about Google Ads in 2024.

What is Google Ads?

Google Ads is a pay-per-click advertising platform owned and operated by Google. It is also the world's largest and most commonly utilised online advertising network, with millions of businesses using Google Ads to reach new consumers and achieve their sales, marketing, and income objectives.

Advertisers that use Google Ads may target customers from several networks.

• Search Ads: On the Search Network, marketers develop text ads targeting keywords, which are the words and phrases consumers type on Google. This allows them to appear in search results when their clients are most likely to interact or purchase. While search advertisements are only one sort of PPC advertising, this phrase is frequently used to refer to them. It is sometimes referred to as paid search.
• Display Ads: Advertisers can place graphic banner-style adverts on websites that are members of the Display Network. The Google Display Network covers nearly 90% of worldwide internet users, representing a massive potential audience. When it comes to Search vs. Display, they work best together.
• Shopping Ads: When you add a thorough product feed to your account, Google will display your items in response to queries on Google Search, the Google Shopping tab, and other places across the Google Shopping network. Viewers can purchase immediately from the ad or by clicking on the product page.
• YouTube Ads: Because Google owns YouTube, you can use Google advertisements to create videos or display ads that appear alongside YouTube videos and search results. Each ad has its own set of advantages and may assist in achieving various goals. Inside these networks, there are many campaign kinds, positions, formats, and so on. Campaign options also allow you to promote on various networks simultaneously.

Why use Google Ads?

PPC, in general, provides several benefits to businesses, but Google Ads has additional perks.

• Quick results: While SEO is important for every organisation, it takes time for your content to rank. PPC advertising, on the other hand, can begin showing as soon as your campaign goes live.
• Data and insights: The data collected in your campaigns enables you to optimise your budget while also gaining useful consumer insights.
• Completely funnel-friendly: Google advertisements may be used at each stage of your funnel thanks to its Search, Display, Shopping, and YouTube advertisements, as well as its targeting features.
• High ROI: Given how Google Ads operates, PPC is regarded as one of the greatest ROI channels for marketers and advertisers, earning an average of twice the money invested.

Step-by-step Google Ads Tutorial

Google Ads is one of the most challenging PPC advertising channels to learn and comprehend. The step-by-step approach shown here will help you get started on your first search campaign. One thing to bear in mind is that Google Display Advertising campaigns and YouTube Advertising campaigns differ differently, although they are handled using the same interface.

Step 1: Create Your Google Ads Account.

You should start by opening a Google Ads account. To create your account, you may join up using an existing Google account. In your account, you will have complete control over your adverts.

Step 2: Add Business Information

You will be asked to enter your business name. Add the business name from which you wish to create the Ad campaign.

Step 3: Select the place where you want your audience to land

Here, you’ll get four options, and you can select the one where you want your audience to land, as shown in the below image. After selecting, click ‘Next’.

Step 4: Add more information

Now, you’ll be asked to add more information, such as your YouTube channel and phone number, and link your Google My Business account. Once done, click ‘Next’.

Step 5: Define who should see your Ads

After completing your business information, you’ll be asked to create your campaign. Start by adding a phrasing that think people will search and you want to show your ad ranked on all those keywords. For example, if you are a digital marketing agency, then add terms like content writing, digital marketing, etc. Now, select the country, language preference and click on ‘Next’.

Step 6: Create your Ad campaign

Here comes the most important step: creating the Ad. You will be required to add at least three short headlines, one long headline, one description, two images – landscape and square, logo and Call to Action. You can create personalised ad as per your product or service, keeping in mind your target audience. Step 6: Create your Ad campaign

On the right-hand side, you can check the Ad Strength and follow the suggestions to make the Ad excellent. Moreover, you can scroll down to check the preview of your ad campaign.

Step 7: Set a bid strategy

Now, you’ll be required to set a bid strategy, which is whether you want to focus on conversion or the value of conversions. Once selected, click on ‘Next' and proceed.

Step 8: Set a budget

Now comes the most important step, which is setting a budget for each day.

You can select the recommended budget or set a custom budget as per your own understanding.

Step 9: Add account and payment details

The last step will be to add the account details and payment details. While creating the payment profile, you will be asked to enter your name and full address. Once the profile has been updated, you can click on update.

Then, you can add a payment method, and once everything is done, click on ‘submit’.

Conclusion

I hope now you have understood everything about Google Ads. You can simply follow the step-by-step process, and if you have any difficulty, feel free to contact our experts.